Archive for July, 2011

Blue Sky manages youth baseball clinic for Coca-cola and the Red Sox

July 27, 2011

On Tuesday, July 26th, 275 area youth attended Live Positively, Get the Ball Rolling, a healthy lifestyle clinic sponsored by Coca-Cola and the Red Sox, held at the Boston Common baseball fields.

Boston Mayor Tom Menino and Red Sox slugger David Ortiz were on hand to encourage kids the make healthy eating and exercise choices.  Ortiz also posed for photos and gave some hitting tips to clinic participants.  It was a successful and enjoyable day for all involved!


David Ortiz poses with children who participated in the clinic

Ortiz and Mayor Menino speak to the audience

Click below to see’s video footage of Big Papi speaking to the kids.



Adrian Gonzalez appears in PSA about the dangers of smokeless tobacco

July 21, 2011

Blue Sky managed Adrian Gonzalez’ taping of a public service announcement for the Mass Dental Society.

You can watch the PSA on Blue Sky’s facebook page.

Don’t forget to Like Us while you’re there!

Save The Date: SLI Impact Awards

July 20, 2011


This year’s Impact Awards will be presented to Dr. Ann McKee and Kevin Turner.  Dr. McKee is Professor of Neurology & Pathology at Boston University School of Medicine and Co-Director of the Center for the Study of Traumatic Encephalopathy.  She was chosen for her unparalleled research in the neuropathology of Chronic Encephalopathy.  Kevin Turner is a form NFL player who was diagnosed with ALS in 2010 and founded the Kevin Turner Foundation to support ALS research and concussion education.

Click here to register to attend this year’s Impact Awards

Vote Carlton Fisk, Dennis Eckersley and Jim Rice onto the Pepsi MAX dream team!

July 18, 2011

Blue Sky clients Carlton Fisk and Dennis Eckersley were at the MLB All-Star Game last week to kick off voting for Pepsi’s Field of Dreams Team.  Fisk, Eckersley and Jim Rice are all on the ballot for fans to vote onto their ultimate dream team.  You can vote up to 25 times each day at – let’s get these Boston favorites on the team!

Below is some footage from the All Star Game event.

You can also read Pepsi’s press release for all of the details!


 Selita Ebanks, Rakim y Ken Y, Justin Upton, and Felix Hernandez Make Ballot Selections

at MLB All-Star Game in Phoenix, Arizona to Kick-Off Promotion

Purchase, NY, July 12, 2011 – As the Major League Baseball (MLB) All-Stars take to the field, Pepsi MAX is giving fans the chance to create an All-Star roster of their own with a salute to the living legends of the game. Starting today through August 31, baseball fans across the country can log on to to cast their vote for their favorite players in each of 9 positions.  For each ballot cast, fans are entered to win the chance to take on the winning Pepsi MAX Field of Dreams Team on their home turf next spring.

Fans have some challenging decision facing them. With three legendary players in each position – catcher, first base, second base, third base, short stop, designated hitter, relief pitcher, starting pitcher and outfielders – 30 MLB greats make up the ballot including Ken Griffey Jr., Ryne Sandberg, Cal Ripken Jr., Ozzie Smith, Greg Maddux, Tony Gwynn, Carlton Fisk, Dennis Eckersley, Rollie Fingers and Rickey Henderson, among others.

From today through August 31st, fans can vote up to 25 times per day with each vote counting as an entry to be selected as one of the four regional finalists.  In September, the fan selected PepsiMAX Field of Dreams Team will be announced and the four fan finalists will begin campaigning for their chance to take on this real-life fantasy team on the diamond with ten of their buddies.  The winner will not only get to play in the game of a lifetime, but will also get to do so in their local community in front of tons of fans.

“Pepsi MAX is all about creating unique, one-of-a-kind opportunities for MLB fans to help amplify their baseball experience,” said Mark Rooks, senior director for Pepsi sports marketing. “With this promotion we are looking to engage MLB fans by allowing them to tell us who they think some of the greatest living legends of the game are, and to top it all off we are giving them the chance of a lifetime to play against some of their all time heroes.”

When fans visit, they will be able to spark some debate and challenge their friends by sharing their selections on Facebook and Twitter.  In addition, fans can view stats and background on each of the legends on the ballot and hear firsthand from current MLB players how they would make their ballot selections.

“It was fun working with Pepsi MAX earlier this year to create the ‘Clubhouse in the Corn’ and ‘Rally’ commercials and now to see how they are bringing that to life for the fans is amazing,” said Dennis Eckersley, MLB Hall of Famer and Pepsi MAX Field of Dreams Team hopeful. “The guys on the ballot are some of the greatest baseball players of all time. I’m honored to be counted among them and excited to see how the fans vote.”

To kick-off the Pepsi MAX Field of Dreams promotion, supermodel, Selita Ebanks, reggaeton stars, Rakim y Ken Y, and current MLB players, Justin Upton and Felix Hernandez were on hand at the Pepsi MAX footprint at the MLB All-Star FanFest to cast their votes. The promotion is an extension of the brands advertising creative, which launched earlier this year. As the official soft drink of the MLB, zero calorie Pepsi MAX took a creative spin on the Field of Dreams movie to create to spots – ‘Clubhouse in the Corn’ and ‘Rally.’

About Pepsi MAX

Pepsi MAX, with its zero calories and maximum Pepsi taste, is one of PepsiCo’s billion-dollar global brands and is part of Pepsi Americas Beverages.  To learn more about Pepsi MAX, visit Pepsi Max on Facebook at: or on Twitter at: @PepsiMAX.

About PepsiCo

PepsiCo offers the world’s largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that each generates more than $1 billion in annual retail sales.  Our main businesses – Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade – also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in more than 200 countries.  With annualized revenues of nearly $60 billion, PepsiCo’s people are united by our unique commitment to sustainable growth, called Performance with Purpose.  By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide.  In recognition of its continued sustainability efforts, PepsiCo was named for the third time to the Dow Jones Sustainability World Index (DJSI World) and for the fourth time to the Dow Jones Sustainability North America Index (DJSI North America) in 2009. For more information, please visit

Kim Zayotti in Sports Business Journal

July 15, 2011




Blue Sky Founder and CEO, Kim Zayotti, shares her summer reading list with Sports Business Journal.  Click here to read the article.

6 Sox players head to All Star game on a 6 game win streak

July 11, 2011

The Red Sox wrapped up the first half of their season on a high note.  After sweeping the Baltimore Orioles in an emotional series, the Red Sox enter the All-Star break on a 6 game winning streak.  They also currently hold the coveted top spot in the AL East Division, just one game ahead of the rival New York Yankees.

In 2003, Major League Baseball decided to add an extra incentive to the All Star game: the winning league earns home field advantage in the World Series.  This made the stakes much higher, especially for heavy weight contenders like the Phillies, Yankees, and Red Sox.

This year is MLB’s 82nd All-Star game and it will be played at Chase Field in Phoenix, AZ.  The American League team is heavily represented by Red Sox players including: Adrian Gonzalez starting at first base, David Ortiz starting at Designated Hitter, pitchers Josh Beckett and Jon Lester, Jacoby Elisbury in centerfield, and Kevin Youkilis at third base.  Jon Lester was recently added to the roster by player votes, replacing the Mariners’ Felix Hernandez, who became ineligible for the All-Star game when he pitched on Sunday.  Unfortunately, Lester is on the disabled list and will not be active for the game.  He will still be introduced and enjoy full honors as a 2011 All-Star.

Be sure to tune in tonight, Monday July 11, at 8:00 pm to support Adrian Gonzalez and David Ortiz in the homerun derby and again on Tuesday July 12 at 8:00 pm to cheer on the AL All-Star team.

John Havlicek will sign autographs in Chantilly, VA

July 8, 2011

The NBA Hall of Famer will be at the Collectors’ Showcase of America show at the Dulles Expo Center on Sunday, July 10th.  Click here to purchase tickets and for more information about the show.

John “Hondo” Havlicek played his entire 16-year career with the Boston Celtics.  Most commonly associated with Johnny Most’s 1965 radio call “Havlicek stole the ball!,” the swingman retired with a myriad of Celtics career records.  A 13-time All-Star, 11-time All-NBA First or Second Team and 5-time All-Defensive First Team member, Havlicek’s #17 jersey was retired by the Celtics immediately after his retirement in 1978 and he was inducted into the Basketball Hall of Fame in 1984.